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Tour de France 2027

Cumbria will host two stages of men’s 2027 Tour De France Grand Départ!

A Stage One finish in Carlisle and a Stage Two start in Keswick will both feature in the 2027 Tour De France, with the opening stage of the men's Tour de France travelling from Edinburgh to Carlisle on Friday 2 July 2027, before Stage Two travels from Keswick on Saturday 3 July 2027 - through the Lake District and Lancashire to finish on The Strand in Liverpool the same day. 

The 2027 Tour De France Grand Départ is a massive opportunity for you to showcase your business to new national and international audiences.  The Tour de France is the most watched free sporting event in the world and is bigger than the Olympics with a global TV reach of 3.5 billion viewers.

The Tour de France offers the opportunity to showcase your business to a new audience and encourage them to return again and again.

Cumbria Tourism is already working closely with organisers and businesses to help their members make the most of this unique opportunity.  More information is available on the Cumbria Tourism website.

Business and community opportunities and benefits

Stage Two of the Tour de France Grand Départ passing through Westmorland and Furness provides a rare opportunity to showcase the area’s fantastic landscapes, communities and local pride to a global audience.

The Tour de France is one of the largest free annual sporting events in the world:

  • the race attracts around 10 to 12 million spectators each year
  • it is broadcast in more than 180 countries worldwide
  • television audiences reach around 150 million people across Europe
  • the 2014 Grand Départ in Yorkshire generated an estimated £131 million for the local economy. A similar or greater impact is expected in 2027

It is expected the Grand Départ will attract circa 750,000 extra visitors to Cumbria over the two stages it is here.

More information on business and community opportunities and benefits is available on the Westmorland and Furness Council website.

 

Tour de France website