English Tourism Week

Save the date! English Tourism Week will take place on 13th to 22nd March 2026. 

English Tourism Week shines a spotlight on the outstanding quality and exceptional value that English tourism brings to visitors and communities alike.

Tourism is one of England’s largest, most valuable industries, supporting hundreds of thousands of small-to-medium sized businesses, millions of jobs and generating about £76 billion annually for the economy in domestic visitor spending.

English Tourism Week forms part of VisitEngland’s commitment to champion the sector through political engagement nationally, regionally and locally – demonstrating to political decision-makers and key stakeholders including Minsters, MPs, industry and the media, the vital importance of tourism to England and local communities. This annual campaign raises awareness of the huge contribution English tourism makes to the UK economy and its powerful potential to drive economic growth and prosperity across all regions. 

How can local businesses and organisations get involved?

• Organise your own event to celebrate the week
• Promote special offers to visitors and locals during the week
• Devise an English Tourism Week specially themed product
• Offer your business, venue or organisation for the local launch. Or offer a venue for the Eden Team to "Go back to the Floor/Behind the Scenes"
• Download the English Tourism Week Toolkit and submit your events and special offers
  
  

Locally in Eden 

Over the years, the Visit Eden Team have organised events to launch English Tourism Week in Eden. Our events aimed to highlight the importance of the tourism industry to Eden's local economy.  English Tourism Week also provides an excellent promotional opportunity for participating local businesses.  

Our Eden English Tourism Week launch events have included:

• Showcasing the outdoor activities on offer in Eden
• Encouraging safe walking with Kirkby Stephen Mountain Rescue Team and Trainee Search and Rescue Dog Kaiya
• A special reception held to celebrate Eden's Food and Drink at Sharrow Bay Hotel.  Lady Penelope Cobham CBE (former Chairman of VisitEngland) and David Curtis-Brignell MBE were our special guests.
• A tour of Eden's heritage sites including Brougham Hall and Brougham Castle highlighting the importance of our heritage attractions.  Lady Penelope Cobham CBE, (former Chairman of VisitEngland) attended the launch 
• A celebration of the importance of pubs to the area's vibrant tourism economy.  Attending was Brigid Simmonds OBE (former Chief Executive of British Beer and Pub Association) and Tim Page, former Chief Executive of CAMRA
• Focusing on the local tourism industry's ability to meet the needs of visitors with disabilities
• Focusing on electric bikes in a bid to demonstrate how accessible the area is using this eco-friendly transport
  
  

For more information contact the Visit Eden Team:

Email: tourism@westmorlandandfurness.gov.uk