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English Tourism Week in Eden

English Tourism Week is a national week-long celebration of events showcasing the quality and vibrancy of the EnglishEnglish Tourism Week launch 2019 tourism industry organised by VisitEngland.

During the week, there are a wide variety of local and national events held.  Discounts and special offers are made available by tourism businesses around the country.

More information on English Tourism Week can be found on the VisitBritain website.

Locally in Eden 

Each year, the Eden Tourism Team organises events to launch English Tourism Week in Eden.  Our events aim to highlight the importance of the tourism industry to Eden's local economy. The week also provides an excellent promotional opportunity for participating local businesses.  The week's activities are widely promoted by Eden Tourism and VisitEngland.

How can local businesses and organisations get involved?

  • Organise your own event to celebrate the week
  • Promote special offers to visitors and locals during the weekTourism Team with Lady Cobham
  • Devise an English Tourism Week specially themed product
  • Offer your business, venue or organisation for the local launch.  Or offer a venue for the Eden tourism Team staff to "Go back to the Floor/Behind the Scenes"
  • Download the English Tourism Week Toolkit and submit your events and special offers

Our Eden English Tourism Week launch events have included:

  • 2021: The theme for English Tourism Week in 2021 was 'Here for tourism'
  • 2020: Due to COVID-19, English Tourism Week in 2020 focused on engagement with Government, MPs and other stakeholders.  The aim was to support the recovery of English tourism and raise awareness of the importance, quality and value of the sector to the UK economy
  • 2019: Showcasing the wealth of outdoor activities that Eden has to offer
  • 2018: Encouraging safe walking with Kirkby Stephen Mountain Rescue Team and Trainee Search and Rescue Dog Kaiya
  • 2017: Lady Penelope Cobham CBE, Chairman of VisitEngland and David Curtis-Brignell, Chairman of VisitEngland's English Tourism Week Committee were our special guests. A special reception was held to celebrate Eden's Food and Drink at Sharrow Bay Hotel
  • 2016: Lady Penelope Cobham CBE, Chairman of VisitEngland launching English Tourism Week in Eden and enjoying a tour of Eden's heritage sites including Brougham HallEnglsih Tourism Week 2015 with Brigid Simmonds, Chief Executive of British Beer and Pub Association and Tim Page, Chief Executive of Campaign for Real Ale (CAMRA) and Brougham Castle to highlight the importance of heritage attractions as part of the Eden tourism product.
  • 2015: A celebration of the importance of pubs are to the area's vibrant tourism economy with Brigid Simmonds, Chief Executive of British Beer and Pub Association and Tim Page, Chief Executive of Campaign for Real Ale (CAMRA)
  • 2014: Focusing on the local tourism industry's ability to meet the needs of visitors with disabilities
  • 2013: Focusing on electric bikes in a bid to demonstrate how accessible the area is using this eco-friendly transport
  • The Eden Tourism Team take part in 'back to the floor' events at local attractions and B&Bs

For more information contact the Eden Tourism Team:

  •   Email:
  •   Address: Eden District Council, Mansion House, Penrith, Cumbria, CA11 7YG